The BBC & Crufts
At LKA on the Saturday a lot of people were discussing the BBC’s decision not to televise Crufts in 2009. The general opinion seemed to be good - perhaps we can get the show back to what it used to be rather than everything being dictated by the requirements of television. Best in Show can be scheduled for the benefit of the dogs rather than the TV schedulers; no more inane pontifications from presenters who are chosen for the job because they own a dog, rather than any love or detailed knowledge of dogs and the show world; no more pieces about things you can buy at Crufts rather than all the different events - its like Match of the Day spending 20 minutes each week discussing the half time pies and beer or the contents of the club shop.
For once well done to the KC they’ve chosen to stand up to the BBC rather than refusing to exclude 12 ‘problem’ breeds - 12 out of nearly 190 scheduled breeds plus, agility, flyball, obedience and all the other events. The world of pedigree dogs cannot be as bad as some are painting if there are less than 10% of breeds seen as a problem. Yes there are problems, there’s no denying that, but the BBC have missed a golden opportunity to help highlight & educate in a constructive way, it may well turn out to be a loss for the BBC rather than dogs in the long term. Still this is an organisation that’s not even competent to organise a dancing competition without changing the rules because they can’t understand simple maths. An organisation that was renowned worldwide for the standard of its programming but which now offers people (sorry celebs) trying to contort thenselves to fit through holes in polystyrene whilst dressed like oven ready turkeys as quality TV. We shouldn’t have expected anything else.
So what should the KC do about televising Crufts? How about entering the 21st century and following the example of business, the Internet is a massively powerful global tool that can be used to influence & inform. As an example consider how it was used to promote Rick Astley as a pop music great - Rick Rolling is now a recognised way of businesses promoting theit products. Youtube provides a platform for many businesses to advertise - often in preference to traditional TV. Lets see highlights of BIS, Groups and each breed’s judging along with the agility etc posted on Youtube, perhaps with the judges comments on their choices. Support this with other videos presenting health issues within the breed, whats being done to tackle it and the breed standard explained by a breed expert and we can educate a wider audience.
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